We fill the experience gap between your incubator and your next raise. For Series A–C founders

For the decisions where getting it wrong costs the runway.

An experienced team of operators on call for the scenarios where the risk of getting it wrong is too high — equity-based advisory for startups that need to scale without adding burn.

Founders call us when the next move is bigger than the team they have: a new market, a supply chain to relocate, a line to retool, a regulator to clear.

Spec sheetRev. 2026
74%
of high-growth startups fail because they scaled before the operating model could hold it
20×
faster growth for the ones that scale in the right order
Our numbers
6
operators on the bench — supply chain, payments, retail, healthcare, capital projects
0
monthly retainers. One fee, one note, one scope
Top row: Startup Genome, study of 3,200 high-growth startups. Bottom row: ours.
Why founders call us

Too big for the team you have. Too soon to hire one.

Three reasons this work goes outside, every time.

01 — Experience
Nobody in the building has done this before

Your team is excellent at the business you have. Sourcing a plant overseas or reading a regulatory pathway is a different muscle, and learning it live is expensive.

02 — Cost & clock
Hiring the team takes longer than the window is open

Standing up permanent senior headcount is months of search and years of payroll for a question that has to be answered this quarter. The window closes first.

03 — Stakes
One decision with the balance sheet behind it

A new market or demographic, a retooled assembly line, a regulatory submission. Getting it wrong is not a bad quarter — it is the runway.

Watch first

Thirty seconds on how the model works.

Fee, note, scope, exit. If it makes sense to you in thirty seconds, the fit call will be short.

WHO WE HAVE WORKED WITH
DMZ
Toronto Metropolitan University
Antler
Global day-zero investor
MaRS Discovery District
Toronto
Waterloo Entrepreneurship
Velocity & Conrad
Morrissette Institute
Ivey, Western University
The commercial model

A nominal fee, plus a small non-voting stake.

Non-voting throughout — no board seat, no consent rights, no say in how you run the company. Two instruments, two jobs: a convertible note for the engagement, restricted stock on the FAST template for any advisory seat that continues after it.

See the full model
Engagement value
= nominal cash fee (overhead only)
+ SAFE for the balance
Cash
Kept deliberately small — travel, data, tooling, filings.
Equity — SAFE
A non-voting convertible note for the rest of the engagement value, on your next round's terms.
After — FAST
A standing advisory seat takes non-voting restricted stock on the FAST template, at its published rates.
Selected work

Bird & Be: should the supply chain move to Vietnam?

A premium Canadian brand with a costly North American supply chain. We sized the market, walked manufacturing floors in-country, and brought the founder a staged plan with off-ramps instead of a single bet.

Read the engagement

Bring us the decision you keep deferring.

Thirty minutes, no deck required. If we are not the right team for it, we will say so and point you somewhere better.